Corvanantics - Dealer Albums, Model Descriptions & Sales Incentives

Links to Documents

Dealership Showroom Albums
Dealer Finger-Tip Facts
Showroom Custom Features Albums
Chevy Truck Custom Features Brochures
Dealer Sales Incentive Brochures
Comparisons with the Competition
What the Competition was Saying

Dealership Showroom Albums: Corvair-95 pages

1961 Showroom Album	1962 Showroom Album	1963 Showroom Album

1964 Showroom Album	1965 Showroom Album
Thanks to Mark Corbin for providing the Showroom Albums.
Dealer Finger-Tip Facts and other model information booklets
1961 F-T Facts Topics for this year were organized alphabetically like an encyclopedia. Pages covering Corvair 95 are presented here.	1962 F-T Facts Topics are divided by Chevrolet Model. All Corvair pages are presented here.	1963 F-T Facts Topics are divided by Chevrolet Model. All Corvair pages are presented here.
1964 F-T Facts Topics for this year were organized alphabetically like an encyclopedia. Entire document is included here.	1964 Corvair Model Lineup	1965 F-T Facts pages for Corvair passenger cars and Greenbrier.
Thanks to Mark Corbin for providing the 61-64 Finger-Tip Facts albums, and Paul from winvoices.com for the 65 Album.
Showroom Custom Features Albums (Corvair-95 pages)
1962	1963	1964
Chevy Truck Custom Features Brochures
1961	1962	1963
1964
Dealer Sales Incentive Brochures
Heard The News A 1961 mailer	Big Wheel Reporter May 1961 issue includes heavy coverage of commercial FCS. Page size is 22 x 17".	Big Wheel Reporter September 1961 issue includes several snippets about Corvair 95s. Page size is 22 x 17".
Corvair Lakewood and Greenbrier wagons 2 Selling opportunities in 1961 the dealerships could not afford to overlook.	Build Rampside Sales Lots of sales strategies in 1961 for promoting Rampsides.	1961 Here's How Marketing FCs with campers should generate sales
EarthShaker & More This large (11 x 17") 1962 brochure describes dropping a Corvan from an electromagnet, carrying Bimbo the elephant in a Rampside, and more.
25,000 mile road test shows durability of 1963 corvans with new features and lower price	A Right Mental Attitude like that of the NY dealers was needed to sell FCs in 1963	Double Punch 1963 Description of the two sales mailers above marked with a "*"
Comparisons with the Competition
1961 The Right Price	1961 The Right Price
Confidential For Chevrolet Dealer Use Only! (Lots of competition for FCs from Ford)	Competitive Facts: Econoline Comparison 1961 Dealer Confidential document	1961 Ranchero Comparison A FC can pack more than a Ford Ranchero
1962 World of Worth Chevy vs Ford Pickup comparison	1963 Image of True Value When compared to Ford light trucks. Corvair 95s (and other Chevys) are the Image of True value
1963 Ford Truck Comparison Econoline price is going up* (*but still less than a Corvair-95)	Competitive Facts 1	Competitive Facts 3
	1963 Competitive Facts Reports Comparison of the Corvair 95 and Econoline (apparently even the doors don't hang straight on the Econoline)
1964 Competitive Facts Report 1964 focus is on the new Chevy van,but there is still a (last ditch?) plug for the Corvair 95	1964 Votes of Confidence So where did Chevy get the figure of 366,506 Corvair 95 Units?
Thanks to Kent Sullivan for providing several of the above documents
What the Competition was Saying
Ford Econoline Advantages Small (6.25" x 3.25") 4 page brochure	Volkswagon comparison to the Ford Econoline and Corvair 95 Cover and TOC VW to Econoline VW to Corvair 95 Statistical Comparison A confidential VW dealership document stating "The information contained in this book does not change the basic Volkswagen sales philosophy of not running down the competition", but does so anyway.
Econoline Packed with Profit has a brief comparison with the Corvan and VW van at end